Ενημερώσου Πρώτος/η για τα Social Media Awards 2026

Social Media Awards 2025

Best Use of Meta’s Cross-Border Business Solutions – TP Greece

TP Greece



TP Greece tackled the challenge of sourcing multilingual talent across the EU for roles requiring relocation to Greece. Using Meta’s international advertising tools (Worldwide Targeting, Dynamic Language Optimization, and localized lead strategies) we launched high-performing campaigns across key markets. By combining native-language creatives, precise targeting, and smart lead forms, we achieved a 33.07% year-on-year increase in leads while keeping CPL under €2, far below industry averages. Most importantly, the campaign drove an 85.61% increase in qualified hires. This scalable, cross-market approach delivered measurable recruitment impact and set a new benchmark for efficient, multilingual talent acquisition on Meta’s platforms.